Sincere Group’s Chongqing Sincere Plaza, the new high-end shopping centre located at Wuyi Road and designed by Aedas, held its grand opening ceremony on 30 June 2015. Aedas’ Chairman Keith Griffiths, Global Board Directors Ken Wai and Andy Wen, Project Director Ed Lam, Managing Director - China William Wong and Deputy Managing Director - China Yin Sheng Liu attended the ceremony. Keith, as an guest-of honour, shared the design concept with the guests and media. 

Sincere Plaza and Sincere Financial Center form a new mixed-use complex in Chongqing. The design is inspired by the twin rivers and gorges of the Chongqing landscape and is a continuation of the angular shapes derived from Chillida sculpture which were established by Keith at Starlight Place.