Anchored at the end of the proposed Hongqiao primary retail axis in Shanghai, this development is set to become the destination of choice for public within the Linkong Business Park.The brief of Shanghai Kingboard Centre called for a boutique urban mixed-use project with office, retail, gallery, conference centre and water promenade plaza. The concept is to create an exciting new landmark to establish a strong civic presence through its iconic form and vibrant programme mix. Portrayed as the gateway of Hongqiao Airport transportation hub, the project is deemed to generate synergy from public and commercial activities.